Everything you need for your wine E-labels

All plans include everything you need for your e-labels, you're just paying for the number of QR codes you need – one for each wine you're exporting to Europe.

Satisfy the European regulation

Our platform ensures your wine e-labels comply with Regulation (EU) 2021/2117 with all the required information, non-branded design and automatic translations into the 24 official EU languages.

  • Required nutritional and allergen information

  • Automatically translated into 24 required languages

  • Non-branded, non-trackable hosted web pages

  • Italian and local recycling requirements

Generate QR codes easily

Generate QR codes for your wine labels within minutes. You can then download and send these to your label designer and fill out the specific details later.
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And, we're one of the most affordable e-label solutions on the market.

  • Quickly generate and send high resolution QR codes to your designer

  • Download QR codes in vector format

  • Affordable plans for what you use including an unlimited plan

Beautiful user experience

When your customers scan our QR codes they arrive at modern and fast-loading web pages. Your ingredient and nutritional information is laid out in a simple and beautiful design.
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We auto-detect their device language and display the e-label details in their native language, plus we'll remember it for the next time they visit.

  • Fast-loading hosted webpages

  • Beautiful layout and design

  • Easy language switching

Boutique winery and large multi-brand support

We are here to grow with you whether you're a small single vineyard or a large producer with multiple brands.

  • Add as many wine brands as you like

  • Invite colleagues and collaborators to help with managing your account

  • Billing in your currency of choice

  • Easily download and share high-resolution QR code download links with your label designer

Italian recycling compliance

Our platform ensures full compliance with Italian recycling laws making it seamless for you to sell wine in Italy. Easily specify the materials used in your packaging and showcase this information directly on your e-labels to meet legal requirements in minutes.

An example of the recycling information display on e-labels

Understand how your customers are engaging with your wine

See where and when your bottles are being scanned worldwide, and discover which languages consumers use to view your wine’s regulatory and nutritional information. Insights are included with all paid plans.

A world map shading each country by how many e-label scans come from it

All reports are compliant with the EU regulation.

Use PinotQR in your language

That's right, you can create and manage all your e-labels in your home language.

The 24 languages PinotQR is available in, each shown with its flag

All our features

Create all your e-labels with PinotQR and know that you're meeting the regulation - in style.

  • Unlimited brands

    Add as many wineries as you want to manage under the one account

  • Unlimited labels & vintages

    You can add as many QR codes as you need, every year, forever. All your wine e-labels in one handy place.

  • Automatic translations

    Automatically support the 24 required European languages – you only have to enter data once.

  • Recycling compliance

    Add your recycling information to your e-labels to comply with the Italian and local regulations.

  • Pay as you go

    Your first 3 QR codes are absolutely free. Upgrade to a paid plan when you need more.

  • Users

    Add your winemaker, label designer and other colleagues to collaborate on your account.

  • No lock-in contract

    If you ever decide you want to part ways we are happy to redirect your QR code URLs to a new host at no cost.

  • Support included

    We’re based in New Zealand and Amsterdam with 24/7 support.

  • Bill in your currency

    We support billing in NZD, AUD, USD and EURO to make things easy for wherever you are in the world.

  • No hidden fees

    Our plans include all features, you don't need to pay for anything more than the number of e-labels you want to use for each brand you manage.

Coming soon
GS1 Logo

Advanced GS1 QR codes

We’re collaborating with GS1 to introduce advanced two-dimensional QR codes, which provide access to richer information and greater possibilities compared to standard QR codes. As 2D QR codes are set to replace traditional barcodes in coming years, this forward-looking service will help you stay ahead of the transition. Launching soon!

Learn more about GS1

Fair and transparent pricing

We're one of the most affordable e-label platforms designed specifically for wine e-label management – take a look at our competitive pricing.